About Us
Located in the Tampa Bay area, In Command is a Boutique Public Relations and Consulting Firm specializing in public affairs, public speaking, event management, and strategic consulting. We offer tailored strategies that align with your unique goals and amplify your message with precision and purpose.
As a specialized firm, we prioritize personalized attention, agility, and direct access — ensuring our expertise serves your specific needs. Unlike larger firms, we deliver a hands-on approach that maximizes impact while maintaining a close, strategic partnership.


Speakers Bureau
Using individual and collective knowledge, training and unparalleled experiences, In Command speakers possess the ability to capture attention, motivate and address audiences, small and large, concerning a variety of topical issues.

Training and Education
Providing tailored crisis communication training that equips leaders to respond with clarity, confidence, and control.

Event Management
Design and management of high-impact events that inform, inspire, and connect key audiences with intention and clarity.

Content Marketing
Creating clear, strategic content that shapes understanding, strengthens reputation, and drives meaningful engagement.

Community Engagement
Building goodwill through partnerships and local initiatives.

Media Outreach & Relations
Securing press coverage, interviews, and features in relevant publications.

Crisis Management
Handling controversies and shaping public perception during challenging times.

Brand Reputation Management
Monitoring media sentiment and responding to public feedback.

Rachel Arin
Ms. Rachel Arin is a retired U.S. Army Public Affairs Sergeant Major with over 30 years of distinguished military service, including a career specializing in strategic communication and public affairs with her specialty are being the Middle East and Central and South Asia. A seasoned public relations practitioner, strategic planner, public speaker, and published author, she brings deep expertise in messaging across military, government, and civilian sectors.
Rachel founded In Command as a Boutique Public Relations and Consulting Firm to deliver high-impact strategic communication and services for tailored solutions that meet each client’s unique communication goals and challenges. In addition to her own speaking engagements, Rachel curates and provides dynamic speakers through In Command, helping organizations elevate their events with voices that inform, inspire, and drive meaningful dialogue.
Email: [email protected]
Phone: (727) 314-2333
